Get Your Best Web Site Design for Small Business

Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:

Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.

Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.

Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.

Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.

Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.

Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.

Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.

Nearshore Sharepoint Developers – Outsource SharePoint Software Development to Them

Windows SharePoint refers to a group of Microsoft web developer tools used to enhance employee teamwork. Businesses have branches in their home countries and abroad, today, making it difficult for them to foster collaboration among workers. SharePoint perfectly promotes joint effort regardless of distance between workers. It is integrated on MS Windows server to facilitate creation of varied web-based applications. These applications facilitate file gathering, sharing, management and storage. Since the implementation phase is complicated many organizations prefer to use nearshore Sharepoint developers. These are expert programmers who possess adequate knowledge and experience with software development cycles. Their service delivery is based on the concept of nearshore outsourcing.

In other words these developers receive contracts from companies that are within their geographical regions. These programmers can work on the site or from their distant centers. Prior to outsourcing work to Nearshore sharepoint developers one should first know the capabilities of the Microsoft Sharepoint. Integrated with frequent client desktop applications such as web browsers and emails, SharePoint simplifies how workers access company information. It allows workers to create live Business intelligence (BI) portals that automatically assembles and shows significant information from different sources. By allowing use of integrated facilities such as key performance indicators, dashboards and business data connectivity technologies, this developer tool helps to open the confidential BI area to everyone.

What’s more, the SharePoint server comes with a single platform that controls internet, intranet and extranet applications across an organization. Its consists of open APIs (Application Programming Interfaces) and event handlers that are easily integrated with existing Microsoft IT systems to make a long-lasting investment. Organizations have broad information that is often grouped into wide-ranging formats making it look cluttered to the eyes of employees and other important users. Windows SharePoint solves this problem by locating all files in a central position where everyone can find it. This eliminates the need to use emails to share information since every worker is given full access to the company information.

The capabilities and benefits that this MS developer tool can add to any business are very numerous. To ensure this application meets an organization’s goals and needs one should hire reputable nearshore sharepoint developers. These developers must be in a position to demonstrate their proficiency and experience with this Microsoft application. They should be transparent in regard to scope and delivery of the service, project fees, client involvement and other issues. Today nearshore programmers are easily hired on the internet. Most of them are based in Europe and are hired by organizations across the continent because of their high competence levels.

When selecting the best company to outsource to customers should focus on a flexible, cost-effective service provider that can do a customized software development task. This is a provider that possesses many nearshore sharepoint developers who possess diverse skills in regard to the SharePoint program. These include experts in SharePoint consulting, business intelligence solutions, design and branding, Enterprise Content Management, Web 2.0 intranets, workflow development, process development and form development among other areas. One can look for testimonials and reviews concerning this topic mostly on forums and blogs. In addition, the development team that a client wants to outsource should have many ways of proving its proficiency.

New Website Development: DIY Publishing Platform Versus Agency

If you’ve been watching TV, reading online articles or listening to buzz around the web design world, you’ve probably heard of a new company called SquareSpace. A web publishing platform, SquareSpace touts ease of usability, fresh templates and domain hosting all within an affordable package. The concept isn’t new – there are older DIY platforms that offer similar services such as Wix, Weebly, Google Sites, and (our favorite) WordPress. While budget conscious businesses may find these options appealing over investing in an agency, these platforms aren’t a one-size-fits-all strategy. Here are some key success factors that B2B businesses are missing out on:

Brand Appropriate Website

Many modern-day web publishers have a portfolio full of image rich, contemporary templates. While these templates work for photographers, restaurants, boutique shops and more, it’s not always appropriate for a B2B business. Website design that does not appropriately reflect your company branding sends a disjointed message to your target audience. DIY websites ultimately fail its core function: to educate and attract customers to your products and services.

SEO

Fast forward to the launch day… the platform publishes your website, but no one is able to find it. Site builders come with zero instruction on web appropriate marketing. Working with an agency provides a holistic look at your business’ web rankings, analytics, and overall performance verses your competitors. With this data, an agency can make changes based on knowledge of your industry and inbound marketing best practices.

Content Strategy

A website publisher may provide an option to add blogging or email marketing capabilities, but insights on what to write and how frequently is nonexistent. By employing a full-service agency, you receive a tailored website with an integrated content marketing strategy to keep your website current.

Dynamic Plugins

Some publishers include e-commerce, blogs, web analytics and social media plugins at additional cost for the user. While these plugins may seem helpful at first, many feature limited usability, resulting in you having to re-create your online sales process as a work around. Agencies are able to take your B2B business’ current practices and find the best digital solution.

Technical Support

Although site publishers advertise friendly 24/7-customer service by phone or email, remember the responsibility to repair programming errors falls on you. We understand most B2B businesses don’t have robust IT and web developers on staff, so fixing a website falls on the busy schedules of in-house marketing, sales, HR, even CEOs. Hiring a full-service agency ensures you have a direct line to “website 9-1-1” with someone who is personally invested in your site’s performance.

While these site generating packages are appealing, remember that creating an effective website can work for all budget levels. For a B2B business, investing in a firm with comprehensive capabilities in web development and marketing provides greater long-term returns.