New Website Development: DIY Publishing Platform Versus Agency

If you’ve been watching TV, reading online articles or listening to buzz around the web design world, you’ve probably heard of a new company called SquareSpace. A web publishing platform, SquareSpace touts ease of usability, fresh templates and domain hosting all within an affordable package. The concept isn’t new – there are older DIY platforms that offer similar services such as Wix, Weebly, Google Sites, and (our favorite) WordPress. While budget conscious businesses may find these options appealing over investing in an agency, these platforms aren’t a one-size-fits-all strategy. Here are some key success factors that B2B businesses are missing out on:

Brand Appropriate Website

Many modern-day web publishers have a portfolio full of image rich, contemporary templates. While these templates work for photographers, restaurants, boutique shops and more, it’s not always appropriate for a B2B business. Website design that does not appropriately reflect your company branding sends a disjointed message to your target audience. DIY websites ultimately fail its core function: to educate and attract customers to your products and services.

SEO

Fast forward to the launch day… the platform publishes your website, but no one is able to find it. Site builders come with zero instruction on web appropriate marketing. Working with an agency provides a holistic look at your business’ web rankings, analytics, and overall performance verses your competitors. With this data, an agency can make changes based on knowledge of your industry and inbound marketing best practices.

Content Strategy

A website publisher may provide an option to add blogging or email marketing capabilities, but insights on what to write and how frequently is nonexistent. By employing a full-service agency, you receive a tailored website with an integrated content marketing strategy to keep your website current.

Dynamic Plugins

Some publishers include e-commerce, blogs, web analytics and social media plugins at additional cost for the user. While these plugins may seem helpful at first, many feature limited usability, resulting in you having to re-create your online sales process as a work around. Agencies are able to take your B2B business’ current practices and find the best digital solution.

Technical Support

Although site publishers advertise friendly 24/7-customer service by phone or email, remember the responsibility to repair programming errors falls on you. We understand most B2B businesses don’t have robust IT and web developers on staff, so fixing a website falls on the busy schedules of in-house marketing, sales, HR, even CEOs. Hiring a full-service agency ensures you have a direct line to “website 9-1-1” with someone who is personally invested in your site’s performance.

While these site generating packages are appealing, remember that creating an effective website can work for all budget levels. For a B2B business, investing in a firm with comprehensive capabilities in web development and marketing provides greater long-term returns.

Importance of Website Design and Development Services

This is one of those topics that has made its way around most digital agencies in some shape or form. In today’s world if you really want to take your business to greater heights, then a website is something which is going to pave the way for successful experiences. Gone are the days, when businesses relied on analogue marketing solely. Now if you don’t have a well-developed and well-designed website,then you will soon be in trouble. A well-organized website doubles the popularity of your business. It adds up to the credibility of your business. Or even if you have a website but the layout and color scheme doesn’t go along with the services you are offering, then you’ll quickly lose your visitors’ attention. This is where the web design strikes in. It’s as important as the website development is. Just giving your business an online presence is not enough, you need to have a proper layout and navigation that appeals to your customers.

One which fascinates them in the first gaze. One which makes them stay on your page for quite some time and inquire about the products and services you are offering. After all, the ultimate objective of this platform is “conversion” i.e. when people actually buy your product. Building a website is no big deal, but the question remains, will it be fully functional and deliver a clear message?

It’s actually the design of your site that determines how long a user will stay on your web page exploring the content. And if he can’t begin to find what he’s looking for within about 10-20 minutes he’ll probably move on to the next site. Therefore, don’t let poor layout pattern and design hold your site back.

The professional look of your website, its accessibility to every device, graphics, color scheme, images, navigation, are all those factors that require skills and expertise to build a gateway that converts visitors into your potential customers. And for this you need to possess creative team of web developers and designers who have sound understanding and knowledge in this field along with relevant and successful past experience. Also, when you hire the services of qualified and professional web developers and designers, you can rest assured that your website will successfully communicate your message across the globe and improve your conversions. So, it’s important to hire a good web developing and designing team that provides superior quality services at cost-effective rates.

Increase The Quality Of Your Web Design With These Tips

If you’re one that considers most websites to be the same, try to compare Google to Facebook or Yahoo to Bing. The elements of these websites portray the importance of a quality web design. The ideas in this post should be used as a reference to raise your awareness of the possibilities you can incorporate into making your web design unique.

Google loves fast websites. A fast website is a good website. You can’t expect much from impatient viewers (such as myself!). If they’re left looking at an incomplete page for minutes while your content loads, the frustration will likely lead to closing your site and find what they’re looking for elsewhere.

You should validate every web page that you create. Something you should avoid is using a “what you see is what you get” editor when validating your website designs. If you choose to use those programs, be sure that you take the extra effort to utilize a validation service to validate your code. This kind of metric sits well with Google. A free service called W3C is a great start for this.

Although a majority of people are familiar with Photoshop, many are unaware of a similar Adobe product called Dreamweaver. This software is a gold mine for web developers and allows you to create any kind of page, content, or function you desire. I suggest looking into this kind of software and how it can assist you in your web design goals. Remember – you want to be extremely unique with your web design.

Developing a site that is cross-functional across different platforms will attract more unique visitors. You’ll also benefit from becoming fluent in several platforms, including PHP and Java. Web development is another language – one that you can become fluent in with practice just like a regular language! Whether you’re designing a new site, or simply helping a friend launch their own, a wide variety of experience and knowledge will help you in the long run.

Create a favicon for your website. This is a small graphic that can be seen in the browser and will make it easier for your visitors to bookmark your website. When they pull up their bookmarks, your memorable favicon will stand out. Your favicon should be consistent with your website’s logo and design features.

If a design company doesn’t have a portfolio available, I wouldn’t even consider them. Carefully review the portfolios of the companies that are in your consideration set. You want to make sure they have the proper experience, knowledge, reputation, and have the capital to meet your demands. The company’s portfolio will show you how experienced and knowledgeable they are.

When you decide to venture on your own web design, you probably aren’t going to create a revolutionary site like Twitter or Facebook. Overall, the chances of making a worldwide known site are slim. However, with unique web design skills, you can create attractive sites that function even better than those owned by a major company. Use the tips learned here, and start designing your website today.