How To Start a Successful Web Design and Development Freelancing Business

The topic is related to starting a web design or web development freelancing business of your own. You look at people who are making tons of money while working as freelancers, you envy that, you want to be where they are, but you don’t know the magic words for that?

Well here are some tips that you might need to practice a little more to be on the successful side of the freelancing business.

  • Good Work Skills
  • Links In The Market
  • Spreading and Sharing
  • Excellent Communication Skills
  • Business Management
  • Satisfying the Client

Good Work Skills: The first thing you will need is a complete set of skills, so that you can actually make something out of the client’s requirements. It is a golden rule that any skill that the most rare is the most paid skill. So you need to get a good set of skills and have good practice in any of web-development, graphic design, digital marketing, app development and content writing. If not all of them because at the end of the day, these skills are going to something you are actually going to be paid for, the better the skills, the more the clients are happy with you, the more price you can demand rarity of the skill set you own is also one of the most deciding factors.

Links In The Market: You may not have all skills and might get work which needs some skills you have and some skills from another person, in that case you need to have links with other skilled people who are out there

Spreading And Sharing: How many news, blogs and other stuff is there which you found out by searching it? most of the things we find are shared and spread out wide so we just find it, or it makes its way to us, that is the main part when it comes to this business, you need to post, spread and share your work, your repute and anything that can lead a client to you. selecting valid places to share or spread is half the game.

Excellent Communication Skills: There is nothing that can’t be achieved if you have good communication skills, better communication can lead to permanent clients. Every now and then when you get connected to clients by phone,internet or meet them in person, this attribute of yours is going to get you work and will be an asset to you.

Business Management: If you can do good management time, costs and other things you have to put into completing a project, you can be a very successful freelance worker. The right negotiation of prices at which you get to work for people, estimating all the work you are going to do and then demanding what may appear good to you and the one paying is also very important in this field. Your technical skills may get you a lot of work, but business skill are equally important.

Satisfy Client: Rule number one? The customer is always the one who needs to be happy at the end of the day, once or twice you may have to compromise on your demands but, it will give you good repute at the end. Happy customers are the source of more customers. The more people get satisfied with you, the more they will refer you to people around them and having people who have links in this Industry can get you a profile and repute enough to keep the work rolling.

Now to summarize this all you must be able to have good and effective communication and your work should be of good quality, your business skills should be polished, and your choice of customer and dealing with him should be up to the mark. One of the most important thing is having a business plan written with set targets, budgeting and expected return on investment.

Essentials of Website Development

An online presence is certain to be a must for businesses hoping to offer services or products for sale. If you are looking at the availability of creating a website you might find a range of low-cost site builder tools are often advertised which are able to offer a basic, yet satisfactory website. But if you really want to create that professional look and inspire the confidence of the potential customers it is likely to benefit if you are able to invest in the services of the professional website developers.

In order to create a high quality website, you will need to find a web design company that is able to plan and design a website that is able to perfectly match the requirements of your target audience. They should be able to analyse the needs of your potential visitors and design a website to meet those needs.

A highly skilled and professional web designer is able to create an entirely bespoke web site to offer the right level of usability, functionality, content, feel, and look. It is highly important to get all aspects of the website right to make sure the aesthetical aspects are at the same level as the functional of the site, and vice versa. A visit to a website is only likely to spend a matter of seconds before deciding on whether the web page they landed on offers the right content. For this reason you really want to make certain a web design company is able to create a high-quality website capable of projecting the image of the business that you would like to show.

In addition to the look and function of the website, a further significant area where the web development company is likely to be involved relates to the content or text on the page. If wishing to maintain the interest of the site visitors it will be highly beneficial to have high-quality and compelling content on the site which is able to clearly provide the information necessary. Many of the design companies are able to help with providing the services of a professional copy writer who is able to create the rich and engaging content required for publishing on the site. Also, to help with increasing the attractiveness of the website, the content for the website is likely to include videos, pictures, icons, and similar graphical elements.

All in all, if you really want to make certain that you have a high quality website built for your online business presence; you will certainly appreciate the benefits of relying on the skilled website developers.

Is Multiplatform The Future Of Mobile Development?

Based on a report contributed by MobiDev at CeBIT 2014.

Where Can Multiplatform Development Be Applied?

If you are sure about devices and operating systems, which are used by your target audience, you don’t have to encompass everyone. But if your business requires a huge audience with many device types, you should think how it will influence your business. Such apps may include:

– promotional apps – when a brand is integrated in the content of a useful or interesting app;

– entertainment apps – include all media, apps for presenting products and services, m-commerce;

– business apps for internal use – when a business starts considering mobile technologies as business advantages and an important direction for investments.

In the first two cases, the main advantage of multiplatform development is encompassing a bigger audience with lower costs. In the third case, it is the opportunity to create an app for every employee, without considering personal preferences in devices.

Here we can say that the BYOD trend (Bring Your Own Device) has reached the critical mass among employees. New and non-standard devices, which are brought by employees, may be incompatible with the app you are planning to create. Technologies develop faster than standards. Companies that apply mobile technologies need to find the optimal balance between preferences of employees and costs for app development, and they need to provide access to them.

Making employees mobile is just a part of the whole picture. The line between work and home environments gets blurred. This means that employees who work with information, expect that their enterprises will rid of the standard way of building IT. This means work in preferred OS and apps, as well as personalization of work technologies. In order to use the advantages of mobile technologies, it’s quite logical to build flexible, employee-oriented solutions.

Fragmentation Of The Mobile Market

There are many mobile platforms on the market, but only three obvious leaders. According to worldwide marketshare stats (Q4 2013), the leader on the smartphone market is Android (69%); the second place belongs to iOS (19%); the third place belongs to Windows – 10%, BlackBerry has about 2%.

As for tablets, the situation is different. A part of Android’s share (62%) is taken by iOS (33%). Windows and BlackBerry have 5% and 0,2% respectively. And of course, the number of devices and operating systems will grow.

What Else Do You Lose Developing For One Platform?

If we consider the big growth of Android, the risks of development for one platform are obvious. You don’t know which platform will succeed. What if tomorrow there won’t be three leaders? What if they will be replaced? Does it mean you have to build another app, or is there another solution?

Consider the fact that app development is not cheap, and the app will be used for several years. You will need to understand what to do, if the market or preferences of employees change.

Undoubtedly, the future of mobile development concerns multiplatform support. These technologies are getting more important, and there are such HTML/JS solutions as RAD-js, which help make cross-platform apps with native responsiveness.

Many clients and developers still use native SDK to build apps. It’s natural. But it’s the reason why there is poor diversity in mobile apps. They are all similar, because SDKs are limited. An app that stands out, costs a lot, and doesn’t always pay for itself.

Why Is It Hard To Create Uniqueness With Native SDK?

Each OS has an SDK. It allows to create standard interfaces relatively easy. And you should consider two factors while working with native SDK:

– Native SDK cannot do everything;

– Uniqueness takes time and efforts.

If your app is okay with that, this SDK is enough. But if you want something non-standard, what happens next?

– either developer tries to persuade you to stick to standards (as a rule, it’s explained with interaction patterns);

– or you insist on making a unique interface and have to pay great amounts of money, because non-standard elements take lots of extra efforts.

But the solutions to these problems were invented long ago – in Web. Your developer only has to optimize them for mobile devices, and everything will be ready. What’s more, most of the standard native objects can be easily implemented with HTML/JS. Some elements should be implemented as native ones, to save time. Thus, HTML/JS elements enter the development environment. They divide all apps into three parts: native apps, HTML/JS apps, and hybrid apps.

Where Can HTML Be A Better Solution Than Native?

There are no native methods of implementation of such objects. In HTML it’s done with CSS. The area of response is also hexagonal, which is almost impossible for native SDK.

It’s a simple solution that allows to create unique products.

Text formatting is a very hard task for native development, but it’s very simple and natural for HTML. Ask your native developers, how much time it will take to create a text which wraps an image, with elements in bold and italic. Then ask your Web developers the same thing. You’ll be surprised by the difference.

Things are even more interesting with non-standard UI patterns.

The side menu from Android is very frequent for iOS apps, but it’s not included in the SDK. Same goes for Windows Phone Tiles, which are absent in Android and iOS. These elements are hard to create, both in native and multiplatform development, but if you create them one, you will be able to use them on any platform, including Web.

There are many visual effects that are very expensive and hard to create from scratch natively. But if you use ready JS libraries, lots of time and money can be saved.

Why ‘Hybrid Apps Often Fail’ Is A Statement Of The Past

Of course, HTML/JS development cannot solve every problem. Because of use of JavaScript, it can’t be used to create apps with complex mathematical calculations or analytics on the client side. But there’s no better solution than HTML/JS, when you need to create something non-standard, when the visual part is more important than business logic (data calculation and analysis).

But if a part of business logic is crucial, data processing can be moved to the server side or native chunk. Thus we get a hybrid app, designed with HTML/JS.

‘How will it help me?’ – you’d ask.

If we properly analyze the requirements of the future app and divide it into elements, we’ll point out the most crucial for the success of the product. We’ll define the goals of the product, the business purposes of the product, target audience and interaction patterns. Then it will be possible to effectively distribute the implementation, using the advantages of HTML/JS and native SDK. The more elements are written with HTML/JS, the more multiplatform capabilities are there in the app.

In other words, all the examples of failed apps, often provided by developers, are caused by bad understanding of strengths and weaknesses of different programming approaches. For example, when HTML apps received unnatural mathematical logic; or when was applied the logic, which is natural for desktop web with its powerful hardware.

A good example is an app for Facebook, which moved to native code because of the slow speed of the HTML app, and which was properly remade by SENCHA. It became a fully responsive HTML-app. Unfortunately, on weak devices and on Android version 2.2 it lags.

The future of mobile development concerns multiplatform solutions – fast, attractive and highly responsive. One of these solutions is RAD-js – a toolkit for speeding up multiplatform apps. It was developed by our team, considering our experience in multiplatform development. It provides a set of development tools, which can be used either separately, or along with other HTML/JS frameworks. Thus developers can create responsive apps, which run consistently on several platforms, and thus helps software owners encompass as much target audience as possible. If your planned app fits in the picture described above, maybe hybrid software is the solution for you.