How Marketing Consultants Can Make the Difference In Your Web Design Project

Web design is an integral part of a modern marketing campaign. The quality of the design and coding work done on your website is incredibly important, as a DIY website simply cannot compete with a professionally created online presence. Even if the aesthetics were equal, which is unlikely, a professionally designed and well built website will always outperform a homegrown page because of the tremendous amount of coding and back-end work that goes into doing it right.

Often, small business owners turn to web designers for help getting started, only to find that they don’t “speak the language” of web design, and this leaves them unsure of what to ask for, how to answer the web designer’s questions, and whether they’re truly getting a good deal. This is where a reliable marketing consultant comes in. By hiring a marketing consultant, business owners benefit from having an advisor and liaison who can translate the web design lingo, leverage their standing professional relationships for better pricing, and handle the day-to-day issues that arise during web development work so that you as the business owner can focus on your business, not your website.

Marketing consultants are sometimes freelancers, but they are just as often team members working for advertising agencies. If you’re working with an independent web designer and have hired an advertising agency, they will fill this role for you and handle the minutiae, bringing you in periodically for the bigger decisions. Even then, a knowledgeable marketing consultant will narrow down two or four dozen options to an easily navigable top five, for example, explain the choices at hand, and make recommendations as to a path forward.

Alternatively, small business owners sometimes hire advertising agencies or marketing consultants first, letting these companies bring in their own team members or freelancers for web design. Regardless of how the situation comes about, in addition to helping you navigate the waters of a web design project, an advertising agency and/or web consultant will bring one other major component to the table: cohesiveness.

When building a website, it’s important to understand that while web development often seems to occur in a vacuum, it truly should not. Websites are key parts in a comprehensive marketing campaign that should typically integrate Internet and traditional marketing elements. Therefore, a great website is of even more value when it is the main piece in a large puzzle rather than a separate entity that does not align with the remaining pieces. That is, if a customer has been to your brick-and-mortar shop or has seen your TV, print, Internet, or direct mail advertisements and then visits your website, the branding should be consistent across all of those platforms. The site should immediately be identifiable as part of the whole, and that only happens when your web consultant and/or your advertising agency is intimately involved in your entire website design project.

Finally, it’s important to keep in mind that web design projects are often bid without regard to content, which you’ll be expected to provide as the business owner. The right advertising agency or marketing consultant will have staff or freelancers who can provide solid, clean, engaging content that also addresses your needs for Search Engine Optimization (SEO) while ensuring that your branding and messaging remains cohesive across all platforms.

Increase The Quality Of Your Web Design With These Tips

If you’re one that considers most websites to be the same, try to compare Google to Facebook or Yahoo to Bing. The elements of these websites portray the importance of a quality web design. The ideas in this post should be used as a reference to raise your awareness of the possibilities you can incorporate into making your web design unique.

Google loves fast websites. A fast website is a good website. You can’t expect much from impatient viewers (such as myself!). If they’re left looking at an incomplete page for minutes while your content loads, the frustration will likely lead to closing your site and find what they’re looking for elsewhere.

You should validate every web page that you create. Something you should avoid is using a “what you see is what you get” editor when validating your website designs. If you choose to use those programs, be sure that you take the extra effort to utilize a validation service to validate your code. This kind of metric sits well with Google. A free service called W3C is a great start for this.

Although a majority of people are familiar with Photoshop, many are unaware of a similar Adobe product called Dreamweaver. This software is a gold mine for web developers and allows you to create any kind of page, content, or function you desire. I suggest looking into this kind of software and how it can assist you in your web design goals. Remember – you want to be extremely unique with your web design.

Developing a site that is cross-functional across different platforms will attract more unique visitors. You’ll also benefit from becoming fluent in several platforms, including PHP and Java. Web development is another language – one that you can become fluent in with practice just like a regular language! Whether you’re designing a new site, or simply helping a friend launch their own, a wide variety of experience and knowledge will help you in the long run.

Create a favicon for your website. This is a small graphic that can be seen in the browser and will make it easier for your visitors to bookmark your website. When they pull up their bookmarks, your memorable favicon will stand out. Your favicon should be consistent with your website’s logo and design features.

If a design company doesn’t have a portfolio available, I wouldn’t even consider them. Carefully review the portfolios of the companies that are in your consideration set. You want to make sure they have the proper experience, knowledge, reputation, and have the capital to meet your demands. The company’s portfolio will show you how experienced and knowledgeable they are.

When you decide to venture on your own web design, you probably aren’t going to create a revolutionary site like Twitter or Facebook. Overall, the chances of making a worldwide known site are slim. However, with unique web design skills, you can create attractive sites that function even better than those owned by a major company. Use the tips learned here, and start designing your website today.

Why You Should Update Your Web Design Before You Even Think About SEO

There’s lots of talk these days about ensuring your website is optimized for search engines. Search engine optimization (SEO) is the process of getting online traffic directed toward your website through web searches and it involves a series of individual pieces of content and settings that catch the attention of search engines like Google and Bing.

The more people who find your website through online searches for words and phrases related to your industry, the more opportunities you will have to connect with clients and grow your client base.

But there’s one critical point to remember before you even consider implementing updated SEO tactics: if you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next-your competitor.

Today’s web user is savvier than ever. Though web design standards are constantly evolving, the sheer amount of online data and other user interfaces (like our cable or satellite TV navigation menus, our smartphone interaction, and our desktop computer use) has set a standard for look, feel and usability that is now common for today’s consumer.

To invest in SEO without an attractive updated site is like investing in a new driveway for a house that is sagging under the decay of termites. Neighbors might see it from the sidewalk, but will not want to go near it.

Here are five reasons you should consider combining your SEO objectives with a web design update.

Web Design is Critical

A website can rank for every important targeted keyword phrase but if web visitors are being directed to an outdated, unintuitive website, all SEO tactics will be implemented in vain.

Conversion is Lead Generation

Once a visitor finds your website through a search engine and lands on the website, conversion tools (guides and white papers that require form completion to access) will help your website become a client gateway. If there is nothing on your website to capture contact information from potential clients, you are wasting an opportunity for continued engagement.

Web Coding Matters

The back-end website programming code needs to be clean and easily crawlable by search engines before you spend any resources on SEO upgrades. Your website should adhere to the most current web standards by the Worldwide Web Consortium to ensure that your site’s code is SEO-friendly.

Economies of Scale

Employing a larger team of specialists all at once will be less costly than hiring a team of individual freelancers (SEO consultant, copywriter, web developer, web designer, etc.) and managing them on your own.

Holistic Approach

With one team working on a web marketing strategy “under one roof,” the team can work on your website using a proven, cohesive and coordinated strategy. Reputable web design companies consider every aspect of your business’ online needs while building, refreshing, or optimizing a website. Having a clear set of goals before the project begins will help save time on your web development and can make it easier to stay in budget.

If you’re unsure whether or not you should focus on immediate search engine optimization for your website, there are many quality web design companies who can review your site, check your current SEO settings, and determine whether search engine optimization alone is right for you at this time, or if you should consider a fully-integrated complete website design update.