Get Your Best Web Site Design for Small Business

Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:

Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.

Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.

Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.

Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.

Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.

Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.

Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.

How To Protect Your Intellectual Property While Outsourcing Web Projects

Intellectual property of a person or an organization constitutes of various intangible properties which are usually not physical in nature but hold great value to someone. Intellectual property usually includes trade secrets, artistic work, designs, copyrights, trademarks, business ideas, concepts, company’s data etc. Organizations are usually under very heavy competition and need to protect their internal data from competitors and other third parties.

Outsourcing web development requirements is a growing and very profitable arrangement for both the parties. Especially PHP, .Net and Java development outsourcing have emerged as the most prominent and regularly outsourced web technologies. The business concept is very great but it has a few drawbacks that must be properly addressed. The protection of intellectual property is one such major concern for businesses and organizations. There have been many incidents where technologies and intellectual property of clients has been misused by unethical companies. There are few things that clients can do to make sure that their intellectual property is always safe and well protected.

Some of the few tips that can help organizations in protecting their intellectual property while outsourcing projects are:

Well Documented Information Security Management Policy: It is very important to enquire about the information security management policy of a vendor before offering your project to them. Every professional and serious vendor follows a specific set of rules and regulations while handling the intellectual property of their clients. If you find that the service provider is not following a proper policy or there is no policy then it is time to look for some other development company. Further, a proper vendor would offer development of the project over a dedicated data server with audit controls for every project server. Under their security policy, most of the vendors also have all the member of their company to sign a confidentiality agreement with them.

Provide Only The Required Information: One of the best ways to minimize the risk of intellectual property theft is by regulating the flow of information from your end to the development company’s end. Usually, clients tend to provide complete access to their data, confidential documents and other important things without giving it much thought. While this might be a harmless thing when dealing with a professional and well reputed company but sometimes this kind of behavior costs a lot to the client. Some unethical companies tend to exploit their client’s data and use it for their own benefits. They might even start blackmailing the clients in order to give back the info or access to their own systems.

Ownership of the Source Code and Software: Clients must also clarify the ownership of the source code before they start with the project. While most of the Java and.Net development outsourcing service providers agree to provide the full ownership of the source code and the software, some of the companies exploit situations where clients forget to talk about it beforehand.

Whether you have a small requirement or a large requirement, the safety of your data is very important. I hope that the above mentioned tips would help you in safeguarding your intellectual property much properly and efficiently than before.

Mobile Site Development – Things You Should Know

When the Internet was born, it was predicted that it would revolutionize the world. Now, it has become a piece of cake to access browse websites through the latest mobile phones. The mobile phone industry has made millions of dollars by selling various types of handsets. Now, people are able to enjoy the Internet facilities on their iPads, iPhones and Blackberry phones. As a result, the demand for mobile developers as well as mobile developed has mounted up.

One reasons of the increased usage of mobile phones is the enhanced features, such as text messaging service, email service and mobile device compatible websites. Nowadays, users like to log in to social networking websites through their handsets. This has spurred on mobile phone developers to design compatible models of smartphones. These smartphones are available in different sizes. Such smartphones are developed keeping in mind the demands of users.

Small and medium-size organizations have benefited greatly from this new technology. Websites that are compatible with mobile devices are different from common websites. These websites do not take into account typo errors and divert the search automatically to the desired pages. It is recommended for you to outsource your mobile site development project to an expert web developer. It will insure your website will run smoothly on every handset out there.

Now, let us read up on some tips that will help you select the best website developer.

It is better if you meet the mobile website developer personally to communicate the features you want them to include in your website. It would be helpful if you make a note of all the requirements before visiting with the developer.

While choosing looking for a website developer, you have two options. You can work with either an individual developer or a team of skillful professionals who have expertise in different areas of web development. Both options have their own pros and cons. While working with an individual can be easier, a team can provide many specialized individuals to meet your specific needs.

The websites should be designed in a way that it should run on all kinds of mobile phones out there without causing any problems. A poorly designed website may not run as well on all mobile devices.

Find out likes and dislikes of your target audience. Not all users who search online will show interest in your website. If you know about what your audience likes and dislikes, you will be able to employ the right type of technology and web design.

Have you perused the entire article? That is good. Now, you have accumulated enough information to select a mobile site developer confidently. If you still have some issues, you can consult Google and it will provide a great deal of information about mobile website development.

Marketing is a significant aspect of mobile website development. It is also associated with the target audience.Right markup language should be selected to develop the website. Scores of options are available to choose from, such as HTML, WML, EHTML and cHTML. Some domain names are especially appropriate for mobile websites, such as .mobi.