How Marketing Consultants Can Make the Difference In Your Web Design Project

Web design is an integral part of a modern marketing campaign. The quality of the design and coding work done on your website is incredibly important, as a DIY website simply cannot compete with a professionally created online presence. Even if the aesthetics were equal, which is unlikely, a professionally designed and well built website will always outperform a homegrown page because of the tremendous amount of coding and back-end work that goes into doing it right.

Often, small business owners turn to web designers for help getting started, only to find that they don’t “speak the language” of web design, and this leaves them unsure of what to ask for, how to answer the web designer’s questions, and whether they’re truly getting a good deal. This is where a reliable marketing consultant comes in. By hiring a marketing consultant, business owners benefit from having an advisor and liaison who can translate the web design lingo, leverage their standing professional relationships for better pricing, and handle the day-to-day issues that arise during web development work so that you as the business owner can focus on your business, not your website.

Marketing consultants are sometimes freelancers, but they are just as often team members working for advertising agencies. If you’re working with an independent web designer and have hired an advertising agency, they will fill this role for you and handle the minutiae, bringing you in periodically for the bigger decisions. Even then, a knowledgeable marketing consultant will narrow down two or four dozen options to an easily navigable top five, for example, explain the choices at hand, and make recommendations as to a path forward.

Alternatively, small business owners sometimes hire advertising agencies or marketing consultants first, letting these companies bring in their own team members or freelancers for web design. Regardless of how the situation comes about, in addition to helping you navigate the waters of a web design project, an advertising agency and/or web consultant will bring one other major component to the table: cohesiveness.

When building a website, it’s important to understand that while web development often seems to occur in a vacuum, it truly should not. Websites are key parts in a comprehensive marketing campaign that should typically integrate Internet and traditional marketing elements. Therefore, a great website is of even more value when it is the main piece in a large puzzle rather than a separate entity that does not align with the remaining pieces. That is, if a customer has been to your brick-and-mortar shop or has seen your TV, print, Internet, or direct mail advertisements and then visits your website, the branding should be consistent across all of those platforms. The site should immediately be identifiable as part of the whole, and that only happens when your web consultant and/or your advertising agency is intimately involved in your entire website design project.

Finally, it’s important to keep in mind that web design projects are often bid without regard to content, which you’ll be expected to provide as the business owner. The right advertising agency or marketing consultant will have staff or freelancers who can provide solid, clean, engaging content that also addresses your needs for Search Engine Optimization (SEO) while ensuring that your branding and messaging remains cohesive across all platforms.

New Website Development: DIY Publishing Platform Versus Agency

If you’ve been watching TV, reading online articles or listening to buzz around the web design world, you’ve probably heard of a new company called SquareSpace. A web publishing platform, SquareSpace touts ease of usability, fresh templates and domain hosting all within an affordable package. The concept isn’t new – there are older DIY platforms that offer similar services such as Wix, Weebly, Google Sites, and (our favorite) WordPress. While budget conscious businesses may find these options appealing over investing in an agency, these platforms aren’t a one-size-fits-all strategy. Here are some key success factors that B2B businesses are missing out on:

Brand Appropriate Website

Many modern-day web publishers have a portfolio full of image rich, contemporary templates. While these templates work for photographers, restaurants, boutique shops and more, it’s not always appropriate for a B2B business. Website design that does not appropriately reflect your company branding sends a disjointed message to your target audience. DIY websites ultimately fail its core function: to educate and attract customers to your products and services.

SEO

Fast forward to the launch day… the platform publishes your website, but no one is able to find it. Site builders come with zero instruction on web appropriate marketing. Working with an agency provides a holistic look at your business’ web rankings, analytics, and overall performance verses your competitors. With this data, an agency can make changes based on knowledge of your industry and inbound marketing best practices.

Content Strategy

A website publisher may provide an option to add blogging or email marketing capabilities, but insights on what to write and how frequently is nonexistent. By employing a full-service agency, you receive a tailored website with an integrated content marketing strategy to keep your website current.

Dynamic Plugins

Some publishers include e-commerce, blogs, web analytics and social media plugins at additional cost for the user. While these plugins may seem helpful at first, many feature limited usability, resulting in you having to re-create your online sales process as a work around. Agencies are able to take your B2B business’ current practices and find the best digital solution.

Technical Support

Although site publishers advertise friendly 24/7-customer service by phone or email, remember the responsibility to repair programming errors falls on you. We understand most B2B businesses don’t have robust IT and web developers on staff, so fixing a website falls on the busy schedules of in-house marketing, sales, HR, even CEOs. Hiring a full-service agency ensures you have a direct line to “website 9-1-1” with someone who is personally invested in your site’s performance.

While these site generating packages are appealing, remember that creating an effective website can work for all budget levels. For a B2B business, investing in a firm with comprehensive capabilities in web development and marketing provides greater long-term returns.

The First Step Towards The Success Of the Business Is Hiring the Best Joomla Development Agency

Creating Joomla website for business is an important and responsible task for which one needs to hire a professional Joomla Development Company. One needs to be sure that the web design team creates functional and user-friendly Joomla website/s. As nowadays, there are plenty of web development companies are coming up, it’s becomes vital for an organization or an individual for choosing Joomla Development Company, which is very crucial and responsible task.

To find and select a qualitative open source development company, one should consider the following criteria:

• The portfolio of the agency should be studied well so that their previous projects can be analyzed and it can give better idea of their output.

• Their rich portfolio will also confirm the picture of their skilled employees working in the company.

• If the company had many satisfied clients, it will make sure that it can create appealing websites efficiently.

• There are some companies that not only do the task of website creation, but also the job of promoting the same website on Internet. Such promotion will bring many prospects and clients to the business.

• Discount offers of various companies should also be checked so that maximum advantage can be taken.

• It is necessary to choose the dedicated Joomla experts that fit in one’s budget and submit the work on timeline.

• The company should have experienced and certified Joomla Developers.

• Joomla developers should have expertise in Content management systems, custom programming, theme development, module creation, 3rd party integration, maintenance and supports. And also Joomla based Project Management, Security and Joomla E-Commerce Shopping Cart.

• One should also check that Company also gives the facility of 24*7 services for back support and availability of developers, when required.

• Company should provide instant communication facilities through media like Google Talk, Yahoo messenger, Skype, MSN, video-conferencing, e-mails, etc. This can enable to know the project status and reviews.

• It is essential to consider the cost to hire company. The cost should be compared to the other companies from the market.

• One should choose a company that understands the aims and objectives of the business before creating a website or application and assures to design the functional, informative and feature-rich and user-friendly Joomla website for the business.

• If you are going to develop search engine friendly website then you should need to check the company website has greater visibility on the search engines like Yahoo, Google and Bing.

• The last but not least, the timeline and project completion. Delivers the projects efficiently on time.

The above mentioned points should be kept in mind while you are selecting Joomla Development Company. There are numerous such companies that offer Joomla Development Services through their qualitative team of Joomla professionals, can build interactive Joomla website giving important information about the products and services of the business. Quality matters a lot for business website.

One should also conduct proper research; study the reviews and feedback by their customers. Valuable advice and suggestions can be taken from friends and other business firms. It is necessary that the audience gets attracted by website and there is a tremendous increase in the sales which will give success to the business.