Get Your Best Web Site Design for Small Business

Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:

Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.

Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.

Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.

Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.

Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.

Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.

Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.

Developing Website Using CakePHP Framework

Creating a website is a lengthy process, especially if you do not have much of experience in coding and understanding of web layouts. CakePHP is the best application framework that users can learn to develop some really powerful websites without spending a dime on expensive programs.

A brief introduction to CakePHP:

PHP framework has been recognized as one of the most popular coding frameworks in order to create websites. There have been a lot of positive changes incorporated in the PHP, which is the reason why many corporate giants are using the PHP framework to define their online presence. However, more often than not, there arises a problem of unorganized document coding. It is difficult for finding errors in the coding for the developers. The one framework that has been very successful is CakePHP, thanks to its easy coding and debugging procedure.

CakePHP is a free open source framework which consists of organized codes, so all a user has to do is embed a few codes and develop it into a fully functioning website. Coding with this framework saves you a lot of time and money. The use of CakePHP is not limited to websites; you can create stronger systems for content management, eCommerce sites, applications on the web, without any hassles.

CakePHP framework boasts of the wide use of the web-developments industry and some of the obvious reasons are listed as follows:

  • More flexibility and structure of the website
  • MVC environment: The Model View Control allows programming to be done in an organized manner. The flow of the code is perfect as there is a definite demarcation between the business logic and presentation. Users can view the content in a format viewable.
  • Open source platform at an affordable rate: Anybody can use the CakePHP and its versatile tools to develop a website. All you need is a programmer who has the experience of using this framework.
  • The versatility of the framework: The CakePHP supports diverse technologies and various programming languages. Some of the technologies include JavaScript, Ajax and XML. Integrating the website isn’t a problem as it solves all the issues that come with the inclusion of diverse technologies.
  • Foolproof from any safety or security threat: There are several inbuilt tools such as XSS prevention and SQL prevention that help in preventing applications from illegitimate access.
  • Enjoyable development procedure: No complaints about getting baffled by the complex coding that need so much time for running. CakePHP offers you the option of simplifying the code lines as needed.

The overall cost of development of your website is lower compared to the websites created using other tools. This obviously has a direct bearing on the profitability of your business with no compromise on the quality of the web-based applications. Using this framework is easy, SEO friendly so you can get a higher number of hits on your site, and loaded with all the features that a good website can boast about. If you desire to gain that extra edge for your business in this age of cut-throat competition, get a better structured website for your company with the help of CakePHP.

Essentials of Website Development

An online presence is certain to be a must for businesses hoping to offer services or products for sale. If you are looking at the availability of creating a website you might find a range of low-cost site builder tools are often advertised which are able to offer a basic, yet satisfactory website. But if you really want to create that professional look and inspire the confidence of the potential customers it is likely to benefit if you are able to invest in the services of the professional website developers.

In order to create a high quality website, you will need to find a web design company that is able to plan and design a website that is able to perfectly match the requirements of your target audience. They should be able to analyse the needs of your potential visitors and design a website to meet those needs.

A highly skilled and professional web designer is able to create an entirely bespoke web site to offer the right level of usability, functionality, content, feel, and look. It is highly important to get all aspects of the website right to make sure the aesthetical aspects are at the same level as the functional of the site, and vice versa. A visit to a website is only likely to spend a matter of seconds before deciding on whether the web page they landed on offers the right content. For this reason you really want to make certain a web design company is able to create a high-quality website capable of projecting the image of the business that you would like to show.

In addition to the look and function of the website, a further significant area where the web development company is likely to be involved relates to the content or text on the page. If wishing to maintain the interest of the site visitors it will be highly beneficial to have high-quality and compelling content on the site which is able to clearly provide the information necessary. Many of the design companies are able to help with providing the services of a professional copy writer who is able to create the rich and engaging content required for publishing on the site. Also, to help with increasing the attractiveness of the website, the content for the website is likely to include videos, pictures, icons, and similar graphical elements.

All in all, if you really want to make certain that you have a high quality website built for your online business presence; you will certainly appreciate the benefits of relying on the skilled website developers.