How To Protect Your Intellectual Property While Outsourcing Web Projects

Intellectual property of a person or an organization constitutes of various intangible properties which are usually not physical in nature but hold great value to someone. Intellectual property usually includes trade secrets, artistic work, designs, copyrights, trademarks, business ideas, concepts, company’s data etc. Organizations are usually under very heavy competition and need to protect their internal data from competitors and other third parties.

Outsourcing web development requirements is a growing and very profitable arrangement for both the parties. Especially PHP, .Net and Java development outsourcing have emerged as the most prominent and regularly outsourced web technologies. The business concept is very great but it has a few drawbacks that must be properly addressed. The protection of intellectual property is one such major concern for businesses and organizations. There have been many incidents where technologies and intellectual property of clients has been misused by unethical companies. There are few things that clients can do to make sure that their intellectual property is always safe and well protected.

Some of the few tips that can help organizations in protecting their intellectual property while outsourcing projects are:

Well Documented Information Security Management Policy: It is very important to enquire about the information security management policy of a vendor before offering your project to them. Every professional and serious vendor follows a specific set of rules and regulations while handling the intellectual property of their clients. If you find that the service provider is not following a proper policy or there is no policy then it is time to look for some other development company. Further, a proper vendor would offer development of the project over a dedicated data server with audit controls for every project server. Under their security policy, most of the vendors also have all the member of their company to sign a confidentiality agreement with them.

Provide Only The Required Information: One of the best ways to minimize the risk of intellectual property theft is by regulating the flow of information from your end to the development company’s end. Usually, clients tend to provide complete access to their data, confidential documents and other important things without giving it much thought. While this might be a harmless thing when dealing with a professional and well reputed company but sometimes this kind of behavior costs a lot to the client. Some unethical companies tend to exploit their client’s data and use it for their own benefits. They might even start blackmailing the clients in order to give back the info or access to their own systems.

Ownership of the Source Code and Software: Clients must also clarify the ownership of the source code before they start with the project. While most of the Java and.Net development outsourcing service providers agree to provide the full ownership of the source code and the software, some of the companies exploit situations where clients forget to talk about it beforehand.

Whether you have a small requirement or a large requirement, the safety of your data is very important. I hope that the above mentioned tips would help you in safeguarding your intellectual property much properly and efficiently than before.

Why You Should Update Your Web Design Before You Even Think About SEO

There’s lots of talk these days about ensuring your website is optimized for search engines. Search engine optimization (SEO) is the process of getting online traffic directed toward your website through web searches and it involves a series of individual pieces of content and settings that catch the attention of search engines like Google and Bing.

The more people who find your website through online searches for words and phrases related to your industry, the more opportunities you will have to connect with clients and grow your client base.

But there’s one critical point to remember before you even consider implementing updated SEO tactics: if you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next-your competitor.

Today’s web user is savvier than ever. Though web design standards are constantly evolving, the sheer amount of online data and other user interfaces (like our cable or satellite TV navigation menus, our smartphone interaction, and our desktop computer use) has set a standard for look, feel and usability that is now common for today’s consumer.

To invest in SEO without an attractive updated site is like investing in a new driveway for a house that is sagging under the decay of termites. Neighbors might see it from the sidewalk, but will not want to go near it.

Here are five reasons you should consider combining your SEO objectives with a web design update.

Web Design is Critical

A website can rank for every important targeted keyword phrase but if web visitors are being directed to an outdated, unintuitive website, all SEO tactics will be implemented in vain.

Conversion is Lead Generation

Once a visitor finds your website through a search engine and lands on the website, conversion tools (guides and white papers that require form completion to access) will help your website become a client gateway. If there is nothing on your website to capture contact information from potential clients, you are wasting an opportunity for continued engagement.

Web Coding Matters

The back-end website programming code needs to be clean and easily crawlable by search engines before you spend any resources on SEO upgrades. Your website should adhere to the most current web standards by the Worldwide Web Consortium to ensure that your site’s code is SEO-friendly.

Economies of Scale

Employing a larger team of specialists all at once will be less costly than hiring a team of individual freelancers (SEO consultant, copywriter, web developer, web designer, etc.) and managing them on your own.

Holistic Approach

With one team working on a web marketing strategy “under one roof,” the team can work on your website using a proven, cohesive and coordinated strategy. Reputable web design companies consider every aspect of your business’ online needs while building, refreshing, or optimizing a website. Having a clear set of goals before the project begins will help save time on your web development and can make it easier to stay in budget.

If you’re unsure whether or not you should focus on immediate search engine optimization for your website, there are many quality web design companies who can review your site, check your current SEO settings, and determine whether search engine optimization alone is right for you at this time, or if you should consider a fully-integrated complete website design update.

Boosting Your Business With Top-Notch WordPress Developers

With over 60 million websites powered worldwide, WordPress has become today’s most popular tool for bloggers. Although it is easy to implement and use, professional support is still needed if you want to create sites that can catch the attention of web browsers to boost your business. Here’s how you can look for the best WordPress developers:

Ask for referrals.

Ask your friends, family, colleagues, and employees if they have WordPress-efficient web designers to recommend. In case you know someone with a WordPress-built blog, you can also ask him or her personally about what company helped them build their blogging systems.

Look for top-rated web designers.

Read tech blogs and features about online marketing in order to get a list of top-rated and WordPress-efficient web designers. Read about client reviews, ratings, and testimonials about them.

Check their mastery of PHP and MySQL.

WordPress is a zero-cost and open source tool for blogs and a content management system that is based on PHP and MySQL. These are general-purpose programming languages that are used for web development. PHP and MySQL should go hand in hand in order to create dynamic webpages and database systems. It takes a lot of reading and practicing to master these two. See to it that you look for developers who are well versed in these languages and techniques so that they can easily tweak your business webpages later on.

Browse their portfolio.

Professional teams often have online portfolios that feature their previous projects. Assess examples of their previous works and check the quality of the website. It should be professional looking, attractive, substantial, reader friendly, and easy to navigate. Companies that have more sample works in their portfolio have more experience, practice, and training.

Book an appointment.

Book an appointment with their representatives in order to ask about their service rates and packages. You may also ask them to present you with plan proposals and price quotes depending on your business needs.

Assess their level of professionalism.

During initial meetings where you share your expectations and ask for project proposals, see to it that you assess their level of professionalism while doing so. They should be transparent when it comes to their rates and services. They should also be respectful of your business goals and expectations. If they insist on following their own plans instead of prioritizing what you want for your enterprise, you can always cancel your deal.

Find out whether or not you feel comfortable in working with them.

A good working relationship is essential since these experts shall be dealing with our business campaigns online. If you feel uncomfortable around them, it might be difficult to work together later on in the future. This can hinder goal-achievement and compromise your objectives.