Magento Development: Importance of Magento Development Services

In today’s business scenario, online businesses are becoming more important and growing larger sales volume over physical businesses. For making these online stores, many eCommerce frameworks and solutions are being created. They enhance the look and feel of a website with their robust structure and high functionality as well as allowing greater control within a business. Among the many eCommerce frameworks available, Magento has become the top choice amongst website developers because of its incredible flexibility, scalability, efficiency and customizable features that can be added to any online store, making an eCommerce site that is more attractive to buyers and sellers. Here is an explanation of the great features that are included in Magento eCommerce development:

Low Cost Open Source: With Magento, there is very little set-up and running costs. Although there are some initial set up costs that includes domain registration, hosting, custom theme development and extensions costs, the benefits after this is a very high ROI in comparison to the setup cost. Developers can download, copy and modify Magento, as the source code will always be freely available. The community continues to evolve and develop new features, because it is an open source software and the community uses the same OSL 3.0 license for Magento. This open source software lowers business costs, while maintaining a high level of quality.

Easy Customer Interaction: With the help of Magento, customer interaction and customer services can be performed very easily. Magento provides great customer satisfaction because of its important features like account creation, customised form, different language options and currency conversion.

Magento is User Friendly: Magento is a user friendly eCommerce solution. Merchants can easily create catalogues, add product images, review products, manage inventory, orders, shipments and set different payment methods.

Magento is SEO friendly: In Magento, we can easily optimise any website because it is very SEO friendly. We can also incorporate Google Analytics for web traffic analysis and also to find out customer behaviour for the site. The reporting part is also good as it provides admin the dashboard for the report overview.

Marketing and Promotional tools: There are many great marketing and promotional options with Magento like Up Sell and Cross Sell to increase order values. Along with this, it has flexible pricing options which also generate great leads in marketing and sales.

Themes and Add-ons: There are many Magento themes available online for web development. The web layouts and functional add-ons can be installed without any hassle as Magento is less complex compared to other eCommerce solutions.

Magento e-commerce development is trusted by the world’s leading brands and has over 100,000 merchants using it. It is used for creating small, medium and large stores and is constantly updated and upgraded, offering many tools and features to help make websites noticeable in the continuously growing online market. This is why many online businesses prefer Magento for their e-commerce store development.

New Website Development: DIY Publishing Platform Versus Agency

If you’ve been watching TV, reading online articles or listening to buzz around the web design world, you’ve probably heard of a new company called SquareSpace. A web publishing platform, SquareSpace touts ease of usability, fresh templates and domain hosting all within an affordable package. The concept isn’t new – there are older DIY platforms that offer similar services such as Wix, Weebly, Google Sites, and (our favorite) WordPress. While budget conscious businesses may find these options appealing over investing in an agency, these platforms aren’t a one-size-fits-all strategy. Here are some key success factors that B2B businesses are missing out on:

Brand Appropriate Website

Many modern-day web publishers have a portfolio full of image rich, contemporary templates. While these templates work for photographers, restaurants, boutique shops and more, it’s not always appropriate for a B2B business. Website design that does not appropriately reflect your company branding sends a disjointed message to your target audience. DIY websites ultimately fail its core function: to educate and attract customers to your products and services.

SEO

Fast forward to the launch day… the platform publishes your website, but no one is able to find it. Site builders come with zero instruction on web appropriate marketing. Working with an agency provides a holistic look at your business’ web rankings, analytics, and overall performance verses your competitors. With this data, an agency can make changes based on knowledge of your industry and inbound marketing best practices.

Content Strategy

A website publisher may provide an option to add blogging or email marketing capabilities, but insights on what to write and how frequently is nonexistent. By employing a full-service agency, you receive a tailored website with an integrated content marketing strategy to keep your website current.

Dynamic Plugins

Some publishers include e-commerce, blogs, web analytics and social media plugins at additional cost for the user. While these plugins may seem helpful at first, many feature limited usability, resulting in you having to re-create your online sales process as a work around. Agencies are able to take your B2B business’ current practices and find the best digital solution.

Technical Support

Although site publishers advertise friendly 24/7-customer service by phone or email, remember the responsibility to repair programming errors falls on you. We understand most B2B businesses don’t have robust IT and web developers on staff, so fixing a website falls on the busy schedules of in-house marketing, sales, HR, even CEOs. Hiring a full-service agency ensures you have a direct line to “website 9-1-1” with someone who is personally invested in your site’s performance.

While these site generating packages are appealing, remember that creating an effective website can work for all budget levels. For a B2B business, investing in a firm with comprehensive capabilities in web development and marketing provides greater long-term returns.

Choosing a Web Designer That Will Compliment Your Business

Your website is your company’s primary sales tool in the online environment and it needs to inspire trust and professionalism as well as being pleasant for users. Achieving a professional and appropriate web presence is something that is likely only achieved by engaging a web developer. This typically means engaging a reputable design company to craft a web based solution that fits your specific needs. Before approaching potential designers, it is imperative that you clarify what it is you are seeking in a design.

Typically the first step is to establish your goals and expected outcomes. You would need to ask yourself what is the ultimate purpose of the site and what are your visitors seeking. All websites should be constructed from a user perspective and should be designed with their needs in mind.

The second step in determining your needs is to work out a rough budget for the development. Having a rough estimate on what you require and expect to spend can help with the negotiation process as well as to provide a filter by which you can gauge the various short listed companies. To create such a short list, it is often worthwhile searching Google for web designers in your local area, checking their reviews, and then contacting them for a customised quote.

The importance of references cannot be overstated when you are engaging a firm to handle your online presence. This is a critical component of your business and marketing plan and needs to be handled by a delicate professional. Most reputable development firms will be more than happy to refer you to past clients and contacting them may very well provide insight into how the web designers operate and communicate.

After the initial quote and contact it is important that you confirm the exact technical specifications lest an issue arise later that could potentially cost you money. A range of questions need to be addressed including, who is to provide the images and stock content, what long-term maintenance plans will be in place for the site if something goes wrong, is the software or CMS platform that is being used open-source or will you be required to make licensing payments. These issues should be clarified and included in any potential contract to avoid surprises later.

Finally, you have reached the point where you need to select an actual web design company from your short list. It is important to note at this point that price does not necessarily dictate quality in this arena. Often pricing can be a factor of how big the specific design agency is and what their overheads are. So do not disregard the small agencies or even independent operators. It is best to review samples of their portfolios and recent work. Every designer does things a little differently and although they may look fantastic the site may be a poor fit for your specific business. Also look for design companies that have experience in your niche and can design sites that are user driven and convert. Attempting to train a web designer on how your business and industry works can be a time consuming process and it is therefore advisable to find someone familiar with your niche.

In closing, it’s important to have a clear idea of the exact specifications you seek when searching for a web design agency. The clear communication of a concept or idea will allow the chosen designers to provide a quote and conceptual design that closely matches your business needs. Ultimately, choosing a designer is not solely about choosing the prettiest template but finding someone who you can communicate effectively with.