B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

  • It helps you adjust your strategies as per your customer demand
  • Aids you to handle customer problems in an easier fashion
  • Minimizes overhead and inventory costs of your business
  • Enables your customers to avail easy online transaction process
  • Reduces paper work
  • Easy payment
  • Easy billing systems
  • Paves the way for advanced business process
  • Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

Increase The Quality Of Your Web Design With These Tips

If you’re one that considers most websites to be the same, try to compare Google to Facebook or Yahoo to Bing. The elements of these websites portray the importance of a quality web design. The ideas in this post should be used as a reference to raise your awareness of the possibilities you can incorporate into making your web design unique.

Google loves fast websites. A fast website is a good website. You can’t expect much from impatient viewers (such as myself!). If they’re left looking at an incomplete page for minutes while your content loads, the frustration will likely lead to closing your site and find what they’re looking for elsewhere.

You should validate every web page that you create. Something you should avoid is using a “what you see is what you get” editor when validating your website designs. If you choose to use those programs, be sure that you take the extra effort to utilize a validation service to validate your code. This kind of metric sits well with Google. A free service called W3C is a great start for this.

Although a majority of people are familiar with Photoshop, many are unaware of a similar Adobe product called Dreamweaver. This software is a gold mine for web developers and allows you to create any kind of page, content, or function you desire. I suggest looking into this kind of software and how it can assist you in your web design goals. Remember – you want to be extremely unique with your web design.

Developing a site that is cross-functional across different platforms will attract more unique visitors. You’ll also benefit from becoming fluent in several platforms, including PHP and Java. Web development is another language – one that you can become fluent in with practice just like a regular language! Whether you’re designing a new site, or simply helping a friend launch their own, a wide variety of experience and knowledge will help you in the long run.

Create a favicon for your website. This is a small graphic that can be seen in the browser and will make it easier for your visitors to bookmark your website. When they pull up their bookmarks, your memorable favicon will stand out. Your favicon should be consistent with your website’s logo and design features.

If a design company doesn’t have a portfolio available, I wouldn’t even consider them. Carefully review the portfolios of the companies that are in your consideration set. You want to make sure they have the proper experience, knowledge, reputation, and have the capital to meet your demands. The company’s portfolio will show you how experienced and knowledgeable they are.

When you decide to venture on your own web design, you probably aren’t going to create a revolutionary site like Twitter or Facebook. Overall, the chances of making a worldwide known site are slim. However, with unique web design skills, you can create attractive sites that function even better than those owned by a major company. Use the tips learned here, and start designing your website today.

How Marketing Consultants Can Make the Difference In Your Web Design Project

Web design is an integral part of a modern marketing campaign. The quality of the design and coding work done on your website is incredibly important, as a DIY website simply cannot compete with a professionally created online presence. Even if the aesthetics were equal, which is unlikely, a professionally designed and well built website will always outperform a homegrown page because of the tremendous amount of coding and back-end work that goes into doing it right.

Often, small business owners turn to web designers for help getting started, only to find that they don’t “speak the language” of web design, and this leaves them unsure of what to ask for, how to answer the web designer’s questions, and whether they’re truly getting a good deal. This is where a reliable marketing consultant comes in. By hiring a marketing consultant, business owners benefit from having an advisor and liaison who can translate the web design lingo, leverage their standing professional relationships for better pricing, and handle the day-to-day issues that arise during web development work so that you as the business owner can focus on your business, not your website.

Marketing consultants are sometimes freelancers, but they are just as often team members working for advertising agencies. If you’re working with an independent web designer and have hired an advertising agency, they will fill this role for you and handle the minutiae, bringing you in periodically for the bigger decisions. Even then, a knowledgeable marketing consultant will narrow down two or four dozen options to an easily navigable top five, for example, explain the choices at hand, and make recommendations as to a path forward.

Alternatively, small business owners sometimes hire advertising agencies or marketing consultants first, letting these companies bring in their own team members or freelancers for web design. Regardless of how the situation comes about, in addition to helping you navigate the waters of a web design project, an advertising agency and/or web consultant will bring one other major component to the table: cohesiveness.

When building a website, it’s important to understand that while web development often seems to occur in a vacuum, it truly should not. Websites are key parts in a comprehensive marketing campaign that should typically integrate Internet and traditional marketing elements. Therefore, a great website is of even more value when it is the main piece in a large puzzle rather than a separate entity that does not align with the remaining pieces. That is, if a customer has been to your brick-and-mortar shop or has seen your TV, print, Internet, or direct mail advertisements and then visits your website, the branding should be consistent across all of those platforms. The site should immediately be identifiable as part of the whole, and that only happens when your web consultant and/or your advertising agency is intimately involved in your entire website design project.

Finally, it’s important to keep in mind that web design projects are often bid without regard to content, which you’ll be expected to provide as the business owner. The right advertising agency or marketing consultant will have staff or freelancers who can provide solid, clean, engaging content that also addresses your needs for Search Engine Optimization (SEO) while ensuring that your branding and messaging remains cohesive across all platforms.