28/11/2021

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Interiors Etc. design store to open in Sioux Falls, South Dakota

The downtown retail gig isn’t new to Mary Kelly.

Kelly is a longtime Sioux Falls-based interior designer, starting her interior design business in 1975 and later opening a retail space in Sioux Falls. Now, she and her son, Richard Kelly, are partnering to bring their expertise back to downtown retail.

The two are opening their shop, Interiors Etc., at the Jones421 building at 421 N. Phillips Ave. in the former Bella Rosa boutique location. Richard plans to open the space within the next few months.

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“We think downtown is where it’s at in Sioux Falls, and we’re excited to be down there,” Richard said. “The space isn’t too big or too small — it’ll be perfect for us.”

While Mary has a long-established career in interior design, Richard, 39, has also been in the industry for years. He was a buyer on the East Coast and grew up involved in his mother’s business. They partnered together about six years ago.

Interiors Etc. is opening in downtown Sioux Falls at 421 N. Phillips Ave.

And there’s already buzz surrounding their return, they said. Mary’s former retail shops were popular stops downtown at the Eighth and Railroad Center and along Phillips Avenue before she closed her doors in 2005 to focus on her husband’s health.

Mary had originally jumped into interior design after earning a degree in fine arts because she couldn’t find the designs she wanted at furniture stores around Sioux Falls.

She became one of the first female interior designers in Sioux Falls.

“I love beautiful things,” she said. “I love to be part of the process to supply people with things they want and not be limited to what’s available in furniture stores.”

Mary and son Richard Kelly are opening Interiors Etc. in the Jones421 building on 421 N. Phillips Ave.

Mary would regularly source furniture and accessories from places like Minneapolis and Chicago so Sioux Falls residents could have access to the quality pieces that were gaining traction in larger urban areas. At the new store, customers will be able to custom order pieces through the shop if they don’t find the perfect fit in store, Richard said.

“We think there is a need for higher end things in Sioux Falls, so we’ll be carrying some nicer quality product,” Richard said.

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